EarningMiles & Points

Air Miles Announces Plans to Join the Metaverse

Air Miles Announces Plans to Join the Metaverse

I’ve been protecting the Air Miles saga loads not too long ago, and their company maneuvering has been something however confidence-inspiring.

Adding three retail companions earlier this month doesn’t seem like it will possibly elevate the wings of the dipping Air Miles jet towards the seemingly-unstoppable Scene+ juggernaut. As it seems, we haven’t gotten to Air Miles’s most baffling collaboration but.

Today, let’s speak about how Air Miles is coming to the metaverse, and the way crypto is concerned within the partnership.

A Bizarre Partnership

On November 22, 2022, Air Miles introduced that it’s going to associate with not one however two firms to have a consumer-facing, digital loyalty program. The new companions of the Air Miles program might be each the Metaverse Group and

To make clear any confusion: the Metaverse Group isn’t the identical factor as Meta (previously referred to as Facebook), nevertheless it advertises itself as an organization that focuses on utilizing the blockchain to buy digital actual property within the metaverse, if and when it launches to the general public.

The metaverse, often known as Web3, is the potential subsequent “evolution” of the web, designed to allow customers to work and work together with digital areas. The best level of reference my technology-addled thoughts can consider is the immersive on-line digital actuality simulation introduced in Stephen Spielberg’s 2018 movie Ready Player One.

The metaverse, or Web3, is an experimental evolution of the web more likely to require VR tools

On the opposite hand, describes itself as “a publicly-traded company that invests in Web3 assets and builds businesses linked to crypto staking, the metaverse, and play-to-earn gaming.” What this implies, is that it places cash into crypto merchandise to again new cash or initiatives with actual capital as collateral, and it additionally appears to wish to put money into the metaverse and video video games.

To name these firms speculative could be an understatement. Is there worth in metaverse “real estate?” Potentially, however when paying hire for a roof over one’s head can really feel laborious, it should really feel doubly so for digital area.

On high of this, within the wake of  the collapse of the crypto alternate FTX and nose-diving cryptocurrency costs, one should surprise if that is the most effective partnership for Air Miles to be asserting in late 2022.

The generalized collapse of cryptocurrency costs has fractured public opinion relating to its utility

However, the corporate has made the daring declaration that it’s going to have a “brand-agnostic loyalty program” on the metaverse. No feedback have been made on what this agnostic loyalty program is meant to reward (or how), neither is there any phrase on when Air Miles intends to launch on the metaverse (which remains to be very a lot in its infancy). 

Is This An Actual Solution?

Right now, one can solely study the Air Miles program from the details presently accessible. While this partnership has been introduced, and is clearly a part of the hope for the model to stay each related and “disruptive”, it has been going through an onslaught from the launching of the Scene+ program.

Scene+’s successes noticed a lot of Air Miles’s oldest and closest companions, equivalent to Staples, sever enterprise relations with a outstanding lack of sentimentality.

We don’t but know something about this Air Miles metaverse venture, and the metaverse itself is a topic with a considerable amount of controversy. There are additionally important doubts round its viability, with Meta (previously Facebook), the biggest firm behind metaverse initiatives, not too long ago asserting an enormous set of layoffs following a poor quarterly report.

The Air Miles program wants to offer important worth in the true world whether it is to carry any model recognition within the metaverse

This results in a sequence of questions I believe financially-savvy Canadians must be asking of Air Miles:

  • What is the incomes construction within the metaverse? Are these going to be redeemable for issues like Non-Fungible Tokens (NFT’s), or tied to cryptocurrency redemptions?
  • What is the precise nature of the connection between Metaverse Group,, and Air Miles? Sadly, the shady dealings of different firms within the crypto area will arouse the next stage of scrutiny.
  • What worth can metaverse Air Miles tokens present, when Air Miles is doing so poorly on the Canadian market?

For my cash, this appears to be one thing of an try to trip a wave of hype over worth as a result of the core product of Air Miles – the miles themselves – have been topic to constant devaluations, and simply don’t present a lot utility to most shoppers any longer. A shift to this new period feels prefer it might tank no matter residual worth is left in this system, together with Air Miles’s father or mother firm’s coffers.

In my private opinion, it looks like this was an concept conceived of throughout the crypto bull market of 2021, which then sat in an enormous quantity of pink tape for over a 12 months. Now, in late 2022, the concept has been dusted off and prematurely launched to the general public because of desperation to stay related.

The timing for this plan couldn’t have been worse; because of the collapse of FTX, confidence in crypto as an entire is sort of low. After all, it’s going to take greater than meals containers and flashy blockchain guarantees to save lots of Air Miles.


Air Miles has introduced the launch of a brand-agnostic loyalty program within the metaverse. Further particulars and specifics are but to come back, however we do know they’ve partnered with Metaverse Group and

There isn’t an enormous quantity of easily-digestible data on both firm, and their companies are in high-risk segments of the market. Clearly, Air Miles feels it must innovate or be left behind, however one can’t assist however really feel that this announcement is determined, particularly contemplating its poor timing.  

Until subsequent time, be cautious within the crypto area.

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