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Marriott Launches Apartments by Marriott Bonvoy, a New Brand Concept

Marriott Launches Apartments by Marriott Bonvoy, a New Brand Concept


Marriott will quickly launch a brand new model: Apartments by Marriott Bonvoy. Set to turn out to be Marriott’s thirty second model after the City Express deal closes, Apartments by Marriott Bonvoy will add totally serviced residences to the accessible forms of lodging in Canada and the United States below the Marriott umbrella.

Demand for this model of vacationer lodging has strengthened, as demonstrated by the success of Airbnb. Marriott clearly forecasts that apartment-style short-term lodging will retain its reputation post-pandemic, particularly as there are extra leisure travellers now than ever earlier than.

Let’s check out what Marriott’s latest model will seem like.

Apartments by Marriott Bonvoy

This new model idea is within the very first stage of growth, the place Marriott Bonvoy has introduced the intention to design and construct Apartments by Marriott Bonvoy from the bottom up. Developers have additionally been invited to be taught extra concerning the Apartments by Marriott Bonvoy model and submit proposals.

Apartments by Marriott Bonvoy will goal to faucet into the upper-upscale and luxurious markets, and shall be distinctly totally different from Marriott’s present extended-stay manufacturers, corresponding to Residence Inn and TownePlace Suites. The greatest distinction is that Apartments by Marriott Bonvoy won’t supply conventional resort providers, corresponding to meals and beverage shops, assembly areas, and retail shops.

Rather, company shall be supplied every day housekeeping providers, in addition to the next assured facilities:

  • Separate front room and bed room
  • Full kitchen
  • In-unit washer and dryer

As for the model’s positioning within the upscale and luxurious segments, I’d think about we are able to count on Apartments by Marriott Bonvoy to observe a design-forward strategy, much like the Autograph Collection and Tribute Portfolio manufacturers.

Apartments by Marriott Bonvoy will first launch in US and Canada. Notably, Marriott Executive Apartments is an analogous idea that already exists in 16 international locations, however not in North America.

Will Apartments Integrate with Marriott Bonvoy?

In phrases of Marriott Bonvoy elite advantages at these new residences, Marriott hasn’t but made any official bulletins at this level. However, I’d think about that elite advantages shall be accessible: it is a model totally managed by Marriott and with “Marriott Bonvoy” within the identify, slightly than one thing like Homes and Villas by Marriott, the place Marriott acts primarily as a advertising channel.

Free breakfast is probably going off the desk right here, given the character of the residence idea and that these buildings won’t have meals and beverage shops. Of course, it will be nice to obtain an improve to a bigger residence or one with a greater view as a perk for having elite standing.

Will upgrades to bigger rooms be part of Apartments by Marriott Bonvoy?

It needs to be attainable to earn and redeem factors, in addition to accrue elite qualifying nights, for stays at Apartments by Marriott Bonvoy. Having elite nights rely in direction of incomes standing throughout the yr, in addition to in direction of lifetime standing thresholds, can be nice for staying in luxurious apartment-style lodging sometimes not supplied by conventional resort manufacturers.

Given that extra spacious lodging with full kitchens and in-unit laundry are pushed by the mixing of labor and leisure journey, it’s seemingly that Marriott is seeing bigger teams travelling collectively within the context of post-pandemic distant work. Therefore, reserving Apartments by Marriott Bonvoy could possibly be a wonderful alternative to rack up elite nights and break up the lodging price between family and friends. 

What’s extra, the in-unit washer and dryer is a good inclusion, and will very nicely be sufficient purpose to ebook a keep at Apartments by Marriott Bonvoy even for one night time simply to do all of your laundry. Indeed, it’s not unusual to see laundry providers start at $10 per shirt, and going up from there.

Conclusion

Apartments by Marriott Bonvoy is Marriott’s latest resort model idea, and is already on the lookout for potential builders to both construct new properties or convert current ones.

Design-forward boutique residences with every day housekeeping and in-unit laundry shall be fashionable for households and teams of pals travelling collectively, particularly in the event that they need a extra luxurious choice than what Marriott’s current long-term keep manufacturers have to supply.

As a totally built-in model of Marriott Bonvoy, we should always be capable to accrue elite qualifying nights, in addition to earn and redeem factors. I anticipate this model to be fashionable with Marriott loyalists, and perhaps even draw Airbnb loyalists again into the resort sport.





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